🚀 SEO Mastery Boot Camp – Rank Higher, Grow Smarter

Offered by Roshan Mustaqbil Institute

📍 Available Online & On-Campus
🗓️ Starting Date: July 31, 2025
💸 Learning Investment: PKR 28,500
⏳ Duration: 3 Months + 1 Year Mentorship Support

🎯 Why Join This Boot Camp?

• 3 Months of Hands-On SEO Training

• Modern Computer Labs & Online Tools

• Project-Based Learning with Real-Time Practice

• Career Counseling & Freelancing Support

• Business Development Guidance for Passionate Learners

• Continuous 12-Month Support & Follow-Up

📚 What You’ll Master

This course transforms beginners into advanced SEO strategists by teaching:

• The logic behind Google’s search algorithm

• How to run SEO audits, optimize websites, and drive organic traffic

• Techniques in on-page, off-page, and technical SEO

• Strategy-building for blogs, affiliate sites, and e-commerce

✅ Course Modules & Topics

Module 1: SEO Fundamentals & Search Engine Mechanics

• What is SEO and why it’s crucial for online visibility

• The difference between SEO and SEM

• How the internet and search engines (DNS, crawling, indexing) work

Module 2: Keyword Research & Strategy

• Types of keywords & their impact

• Keyword research tools: Google Keyword Planner, SEMrush

• Understanding search volume, keyword intent & difficulty

Module 3: Website Setup & WordPress for SEO

• Installing WordPress & SEO-friendly themes

• Using plugins like Yoast SEO for optimization

• Building and optimizing pages & blogs

Module 4: On-Page SEO

• Optimizing meta tags, titles, and descriptions

• Heading hierarchy (H1–H6) and keyword placement

• Image SEO, URL structuring, internal linking

Module 5: Technical SEO

• Sitemaps, robots.txt, canonical & hreflang tags

• Fixing 404s, redirects (301/302), optimizing scripts (JS/CSS)

• Mobile SEO, page speed, schema markup (structured data)

• Google Search Console setup & performance analysis

Module 6: Off-Page SEO & Link Building

• Social bookmarking, infographic submissions, forum participation

• Guest blogging & high-authority backlinks

• Directory submissions and outreach strategies

Module 7: Local SEO

• Setting up Google My Business (GMB)

• Google Maps ranking, NAP consistency

• Local citations, reviews, and ranking factors

Module 8: SEO Tools Mastery

• Screaming Frog for site audits

• SEMrush for competitor analysis

• GA-4 (Google Analytics): tracking traffic, conversions, and user behavior

Module 9: Advanced SEO & Google Algorithm Insights

• Google Ranking Systems: BERT, MUM, RankBrain

• Core Web Vitals & page experience metrics

• Fresh content strategies & E-E-A-T guidelines

Module 10: AI in SEO

• Using AI tools like ChatGPT for keyword research & content writing

• Prompt engineering for SEO tasks

• Future-proof SEO strategies using automation

💼 Career Opportunities After Course Completion

✅ Freelancing (Fiverr, Upwork, Freelancer)
✅ Blogging, Affiliate Marketing & E-commerce
✅ SEO Specialist roles in agencies & companies
✅ Local business consultancy & GMB optimization
✅ Launch your own SEO agency or services