Google Ads Mastery Course
In this 2-month complete Google Ads & PPC course, you’ll master campaign creation, keyword targeting, ad optimization, and high-converting strategies. With a strong hands-on approach, you’ll work on real campaigns to learn how to drive targeted traffic, generate quality leads, and maximize return on investment.
Course Fee
PKR 12,975/-
Duration
08 Weeks
Skill Level
Advanced
Enrollment Process
Enroll
Register for the course and secure your seat in our upcoming batch with flexible learning options (online or physical classes).
Attend Live Classes & Practice
Join interactive live sessions with expert trainers, ask questions in real-time, and work on practical assignments and live projects.
Get Certified
Successfully complete the training and receive your certificate to showcase your skills on LinkedIn and in your professional portfolio.
Course Modules
Our course modules offer a well-rounded curriculum, combining theoretical foundations with hands-on training, ensuring students acquire industry-relevant skills and knowledge for future endeavors.
- Lectures
Understanding the Google Ads Ecosystem
Key Topics:
WHAT YOU WILL LEARN
- Overview of Search, Display, Shopping, Video, and Performance Max campaigns
- Campaign structure: Campaigns, Ad Groups, Ads, and Assets
- Industry specific account structures
Keyword Research & Campaign Planning
Key Topics:
WHAT YOU WILL LEARN
- Advanced keyword research using Google Planner, SEMrush, and competitor analysis
- Intent-driven keyword mapping
- Task: Create a campaign plan for a local service business
Ad Copywriting & Responsive Search Ads (RSA)
Key Topics:
WHAT YOU WILL LEARN
- Writing effective headlines and descriptions
- Using Ad Extensions
- A/B testing ad variations
Bidding Strategies & Quality Score
Key Topics:
WHAT YOU WILL LEARN
- Manual vs automated bidding (Target CPA, Max Conversions, etc.)
- Quality Score breakdown and optimization
- Case Example: How QS changes reduced CPC by 30% for a client
Conversion Tracking with GA4 & GTM
Key Topics:
WHAT YOU WILL LEARN
- Setting up events and goals in GA4
- Using Google Tag Manager to track form submissions and buttons
- Common tracking mistakes and troubleshooting
Data Analysis & Reporting
Key Topics:
WHAT YOU WILL LEARN
- Understanding key metrics (CTR, CPC, CPA, ROAS)
- UTM parameters for campaign clarity.
- Hands-on: Build a campaign performance dashboard using Looker Studio
Building & Using Custom Audiences
Key Topics:
WHAT YOU WILL LEARN
- Affinity, in-market, detailed demographics
- Customer match and similar audiences
- Layering audiences with search and display
Remarketing Campaigns and Funnel Strategy
Key Topics:
WHAT YOU WILL LEARN
- Setting up dynamic remarketing
- Funnel structure: cold warm hot audiences
- Case Study: Full-funnel retargeting for an online education brand
Display Advertising Techniques
Key Topics:
WHAT YOU WILL LEARN
- Manual placement vs audience targeting
- Ad creation tips for better visibility and clicks
- Practical: Launch a Display campaign with exclusions and targeting
YouTube Campaigns
Key Topics:
WHAT YOU WILL LEARN
- Overview of ad types: Skippable, Non-skippable, In-feed, Bumper
- Audience targeting strategies on YouTube
- Real Example: YouTube ads for an online product launch
Performance Max Campaigns
Key Topics:
WHAT YOU WILL LEARN
- Setup process, asset creation, and feed integration
- Audience signals and optimization
- Case Study: Scaling an e-commerce brand using PMax with custom assets
Smart Campaigns & Local Campaigns
Key Topics:
WHAT YOU WILL LEARN
- When to use Smart Campaigns and their limitations
- Setup and monitoring for local businesses
- Common mistakes in automated campaigns
Shopping Campaign Setup
Key Topics:
WHAT YOU WILL LEARN
- Merchant Center setup and product feed creation
- Standard Shopping vs Smart Shopping campaigns
- Troubleshooting feed errors and mismatches
E-Commerce Growth with Google Ads
Key Topics:
WHAT YOU WILL LEARN
- Strategies to improve ROAS
- Product segmentation and campaign scaling
- Campaign Audit: Review of a student-run or sample e-commerce account
Campaign Auditing & Optimization
Key Topics:
WHAT YOU WILL LEARN
- Step-by-step approach to diagnosing issues in real campaigns
- Budget allocation, ad performance, CTR/CPA tracking
- Real account audit demonstration
Final Project & Career Direction
Key Topics:
WHAT YOU WILL LEARN
- Students present their campaign strategy and results
- Feedback from trainer and peers
- Discussion: Freelancing, client onboarding, career opportunities in paid media
- Lectures
Lecture 1
Understanding the Google Ads Ecosystem
Key Topics:
WHAT YOU WILL LEARN
- Overview of Search, Display, Shopping, Video, and Performance Max campaigns
- Campaign structure: Campaigns, Ad Groups, Ads, and Assets
- Industry specific account structures
Lecture 2
Keyword Research & Campaign Planning
Key Topics:
WHAT YOU WILL LEARN
- Advanced keyword research using Google Planner, SEMrush, and competitor analysis
- Intent-driven keyword mapping
- Task: Create a campaign plan for a local service business
Lecture 3
Ad Copywriting & Responsive Search Ads (RSA)
Key Topics:
WHAT YOU WILL LEARN
- Writing effective headlines and descriptions
- Using Ad Extensions
- A/B testing ad variations
Lecture 4
Bidding Strategies & Quality Score
Key Topics:
WHAT YOU WILL LEARN
- Manual vs automated bidding (Target CPA, Max Conversions, etc.)
- Quality Score breakdown and optimization
- Case Example: How QS changes reduced CPC by 30% for a client
Lecture 5
Conversion Tracking with GA4 & GTM
Key Topics:
WHAT YOU WILL LEARN
- Setting up events and goals in GA4
- Using Google Tag Manager to track form submissions and buttons
- Common tracking mistakes and troubleshooting
Lecture 6
Data Analysis & Reporting
Key Topics:
WHAT YOU WILL LEARN
- Understanding key metrics (CTR, CPC, CPA, ROAS)
- UTM parameters for campaign clarity.
- Hands-on: Build a campaign performance dashboard using Looker Studio
Lecture 7
Building
Key Topics:
WHAT YOU WILL LEARN
- Affinity, in-market, detailed demographics
- Customer match and similar audiences
- Layering audiences with search and display
Lecture 8
Remarketing Campaigns and Funnel Strategy
Key Topics:
WHAT YOU WILL LEARN
- Setting up dynamic remarketing
- Funnel structure: cold warm hot audiences
- Case Study: Full-funnel retargeting for an online education brand
Lecture 9
Display Advertising Techniques
Key Topics:
WHAT YOU WILL LEARN
- Manual placement vs audience targeting
- Ad creation tips for better visibility and clicks
- Practical: Launch a Display campaign with exclusions and targeting
Lecture 10
YouTube Campaigns
Key Topics:
WHAT YOU WILL LEARN
- Overview of ad types: Skippable, Non-skippable, In-feed, Bumper
- Audience targeting strategies on YouTube
- Real Example: YouTube ads for an online product launch
Lecture 11
Performance Max Campaigns
Key Topics:
WHAT YOU WILL LEARN
- Setup process, asset creation, and feed integration
- Audience signals and optimization
- Case Study: Scaling an e-commerce brand using PMax with custom assets
Lecture 12
Smart Campaigns & Local Campaigns
Key Topics:
WHAT YOU WILL LEARN
- When to use Smart Campaigns and their limitations
- Setup and monitoring for local businesses
- Common mistakes in automated campaigns
Lecture 13
Shopping Campaign Setup
Key Topics:
WHAT YOU WILL LEARN
- Merchant Center setup and product feed creation
- Standard Shopping vs Smart Shopping campaigns
- Troubleshooting feed errors and mismatches
Lecture 14
E-Commerce Growth with Google Ads
Key Topics:
WHAT YOU WILL LEARN
- Strategies to improve ROAS
- Product segmentation and campaign scaling
- Campaign Audit: Review of a student-run or sample e-commerce account
Lecture 15
Campaign Auditing & Optimization
Key Topics:
WHAT YOU WILL LEARN
- Step-by-step approach to diagnosing issues in real campaigns
- Budget allocation, ad performance, CTR/CPA tracking
- Real account audit demonstration
Lecture 16
Final Project & Career Direction
Key Topics:
WHAT YOU WILL LEARN
- Students present their campaign strategy and results
- Feedback from trainer and peers
- Discussion: Freelancing, client onboarding, career opportunities in paid media